Yes. Knit connects HubSpot to Google Sheets so contact and deal data write to a live sheet automatically, without HubSpot's own report builder or a paid BI tool.
Every New HubSpot Lead, Logged Automatically
New contacts, deal creation, and lifecycle stage changes in HubSpot write straight to Google Sheets — build a lead dashboard without touching HubSpot's report builder.
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A Lead Dashboard That Builds Itself
Marketing and sales both want lead visibility, but not everyone has a HubSpot seat. Knit mirrors the data teams need into a sheet anyone can open.
HubSpot
Contact
Dana Kim
Source
Website Form
Lifecycle Stage
Lead
Google Sheets
Row
#412 added
Sheet
Lead Tracker
Status
Synced
New Contacts Logged in Real Time
Every new HubSpot contact — from a form fill, import, or manual add — appears as a new row in Google Sheets within seconds, with source and lifecycle stage.
HubSpot
Contact
Dana Kim
Previous Stage
Lead
New Stage
MQL
Google Sheets
Row
#412 updated
Stage
MQL
Status
Synced
Lifecycle Stage Changes Update the Row
When a contact moves from Lead to MQL to SQL, the same sheet row updates — no duplicate entries, always the current stage at a glance.
HubSpot
Deal
Northwind — Growth Plan
Owner
Marcus Lee
Amount
$18,000
Google Sheets
Tab
Deal Pipeline
Row
#77 added
Status
Synced
New Deals Logged With Owner and Amount
When a HubSpot deal is created, it logs to a separate tab with deal name, owner, amount, and pipeline stage — sales leadership sees new pipeline immediately.
HubSpot
Contact
Dana Kim
UTM Campaign
q3-webinar
UTM Source
linkedin
Google Sheets
Column G
Campaign
Column H
Source
Status
Mapped
UTM and Campaign Data Included
Original source, UTM parameters, and campaign name log alongside each contact — marketing can trace pipeline back to campaign without leaving the sheet.
Lead Reporting, Fully Automated
Knit watches HubSpot for the contact and deal changes that matter and writes them to Google Sheets automatically — no exports, no manual dashboard updates.
Real-Time Contact Logging
New HubSpot contacts write to Google Sheets the moment they're created, with source and lifecycle stage attached.
In-Place Lifecycle Updates
Stage changes update the existing row instead of adding duplicates, keeping the sheet a clean current-state view.
Deal Pipeline Tracking
New deals log to their own tab with owner, amount, and stage — visible without a HubSpot login.
Campaign Attribution Included
UTM and source data ride along with every contact, so marketing can trace pipeline to campaign in the same sheet.
How it works
Go Live in Minutes
No engineers, no HubSpot workflows to build. Connect HubSpot and Google Sheets through Knit's workflow builder in one session.
Connect Your Apps
Authorize HubSpot and Google Sheets through Knit's secure connections — no API keys to manage, no credentials stored on our servers.
Choose Your Trigger Fields
Pick which HubSpot properties matter — lifecycle stage, deal amount, owner, or any custom property your team tracks.
Map to Your Sheet
Point Knit at your existing lead-tracking sheet and map each property to a column using Knit's visual mapper.
Go Live
Activate the workflow. Knit keeps your sheet in sync with HubSpot in real time, handling API changes on either side.
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Frequently Asked Questions
Does HubSpot integrate with Google Sheets?
Can non-HubSpot users see this data?
Yes — that's the point. Anyone with access to the Google Sheet sees current lead and deal data without needing a HubSpot seat.
Does this include marketing attribution data?
Yes. UTM parameters and original source can be included alongside each contact row, so campaign attribution stays visible in the sheet.
Will updates create duplicate rows?
No. Each contact and deal is tracked to its own row, which Knit updates in place — the sheet never fills up with duplicate entries.
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